After taking this course you’ll…
Understand the five ceremonies of Agile Marketing and how each contributes to more efficient and flexible, outcome-driven product content.
Apply a strategic mindset and ruthless prioritization of your content output by introducing new priority frameworks to your planning toolkit.
Learn what a win/loss analysis is, and how having one in place will prevent you and your marketing and sales team from losing winnable deals with your content.
Translate your product’s features into human-centered benefits that resolves pain points by utilizing a value proposition canvas.
This course is essential for you if…
You want to evolve from an execution content culture toward more of a craftsmanship content culture connected to your brand’s product strategy.
You struggle to prioritize all of the content work that is being asked of you and your team. Work on the right stuff and learn how you can credibly say, “no”
You find yourself wondering how you can make your product marketing content more human-centered and address your client’s pain points head on.
🔓 Ready to take your experience to the next level? Unlock the full potential of our platform by registering for FREE.
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