Learn to create and distribute content like a pro
This course will give you all the ammunition you need to come up with fresh ideas, and ensure you’re creating and distributing content in the most effective way possible.
Competitive advantage in organic social media comes from understanding exactly how the platforms work, what resonates and why, and how you can create and distribute content that will stand out from the pack.
What you will learn in this course
Learn to recognise the principles behind effective organic distribution on social media.
Prepare for success through a planning framework that ensures resonant and share-worthy content is created.
Differentiate between social media channels and explain which content formats tend to perform best.
Create a content strategy that matches your brand with the right channels and media types to deliver meaningful results.
Implement techniques for turning returning visitors into regular visitors.
Propose value propositions for social media channels that create resonant brand positioning.
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