The secret to world-class product marketing is simple: customers. We all know that to be true, but it’s so tempting to get distracted by how amazing our own product is. We often fall short and forget to make the customer the hero of our story – not our company.
This course will help you break through the barrier and build systems to maintain your customer obsession and develop raving fans to power your storytelling!
After taking this course you’ll…
Understand how to gather up-to-date information Understand why strong customer storytelling helps you win more deals
Gather customer insights 1:1 with customers and at scale leveraging call analytics tools to distill the insights to effectively market your product
Build programs that develop customer advocates
Leverage customers to tell your story on your behalf
Evaluate & manage 3rd party review sites to build public social proof that compels buyers to choose you over the competition
🔓 Ready to take your experience to the next level? Unlock the full potential of our platform by registering for FREE.
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