Sell More And Sell Better.
In a constantly evolving economy, strong, dynamic marketing and sales skills are equally essential. John Jantsch, author of Duct Tape Marketing and the upcoming Duct Tape Selling, is ready to equip you with the tools you need to think like a marketer and sell like a superstar.
During this workshop, you’ll learn how to shift your thinking about the relationship between sales and marketing. John will cover ways to leverage customers’ dependence on word-of-mouth, personal recommendations, and internet research when making purchasing decisions. You’ll also learn how to build a competitive edge by positioning yourself and your company as an expert provider of a niche service. John will introduce you to the Sales Hourglass, a tried-and-true sales process that allows you to educate customers more clearly and effectively about your company’s unique offering.
This course will energize and equip salespeople, marketing professionals, and small business owners to sell more and sell better.
Lessons:
1. Segment 1 – Changing the Context of Sales
2. Segment 2 – Building a Beautiful Company: Culture
3. Segment 3 – The Marketing & Sales Hourglass
4. Segment 4 – Defining Your Ideal Customer
5. Segment 5 – How to Create Your Ideal Client Persona
6. Segment 6 – Map the Customer Journey
7. Segment 7 – Content Creates Authority
8. Segment 8 – Total Content Toolbox
9. Segment 9 – Platform Essentials: Blog
10. Segment 10 – Platform Essentials: Podcasting
11. Segment 11 – Platforms Essentials: Public Speaking
12. Segment 12 – Mining Social Networks
13. Segment 13 – Top 4 Networks to Mine
14. Segment 14 – The Social Media Journey
15. Segment 15 – Building Your Sales Process
16. Segment 16 – Apply to Your Business: Buying Process
17. Segment 17 – Jill Rowley: Always Be Connecting
18. Segment 18 – Koka Sexton: Building Social Selling
19. Segment 19 – Expert Panel Discussion
20. Segment 20 – Strategic Partner Network
21. Segment 21 – Putting It All Together Part 1
22. Segment 22 – Putting It All Together Part 2
🔓 Ready to take your experience to the next level? Unlock the full potential of our platform by registering for FREE.
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